Making everyday life
a little bit better
RoSu Oy started from a simple belief: technology should make people's lives easier, not harder. Founded in 2024 by two Finnish entrepreneurs, we saw countless everyday problems that could be solved with thoughtful software — and decided to do something about it.
Our first product, Ask4Help, tackles one of those everyday frustrations: finding reliable help for home projects. Instead of word-of-mouth guesswork, homeowners get a simple platform to post what they need, compare offers from verified contractors, and get the job done with confidence.
But Ask4Help is just the beginning. We're passionate about finding more ways to simplify the things people deal with every day. If there's a better way to do something, we want to build it.
Mission
To build software that genuinely makes everyday life easier and better. We focus on real problems that real people face — and we don't stop until the solution feels effortless.
Vision
A world where everyday tasks and services are simpler, more accessible, and more enjoyable — powered by thoughtful technology built right here in Finland.
What we stand for
The principles that guide how we build products and run our company.
Simplicity
The best technology is the kind you don't have to think about. We obsess over removing friction so our products feel effortless to use.
Real Impact
We don't build for the sake of building. Every product we create must genuinely improve someone's everyday life — or it's not worth shipping.
Transparency
Honest communication, clear expectations, no hidden surprises. We build trust by being straightforward with our clients, partners, and users.
Continuous Improvement
Good enough isn't good enough. We listen, learn, and iterate — because the best version of our product is always the next one.
Our journey
From an idea to a real product — here's how we got here.
Company Founded
RoSu Oy registered in Finland with a clear mission: build software that makes everyday life easier and better.
First Funding Application
Submitted our first funding application to accelerate product development and bring our vision to a wider audience.
Ask4Help Concept Demo
Designed and built the first interactive prototype of Ask4Help in Figma, validating the core user experience.
Demo Platform Built
Developed a working demo of the Ask4Help platform, bringing the concept to life with real functionality.
Production Platform
Building the proper production version of Ask4Help — ready to serve real homeowners and contractors.